Cannabis Markets – Page 5 – Business Plan Templates

Cannabis Legalization in Canada

On October 17, 2018, Canada became the first country in the G7, and the second country in the world, to legalise adult-use cannabis.

Ontario Cannabis Market

Ontario is the largest provincial cannabis market in Canada and accounts for nearly 40% of annual cannabis retail sales. Since October 17, 2018, Ontario retailers have generated in excess of $10 billion in legal cannabis revenue and sales for 2025 are estimated to be around 10% up from 2024.

Manitoba Cannabis Market

Sales for 2025 were estimated to be worth more than $265 million which is around 17% up from 2024. According to the 2024-2025 Annual Report from Manitoba Liquor & Lotteries, cannabis has become the corporation’s primary engine for growth; revenue from cannabis operations from FY 2024 to FY 2025 outpaced the absolute dollar growth of both liquor and casino sectors.

Canadian Cannabis Market

Since the legalization of adult-use cannabis in Canada in October 2018, annual retail sales have continuously risen – surpassing $5.6 billion by 2025.

Brazil Cannabis Market

In a meeting on January 28, 2026, Brazil formally legalized medical cannabis cultivation for the first time, while also revising laws to increase patient access, expand administration routes, and facilitate research, among other changes.

Cannabis Market in the Netherlands

The Netherlands officially launched the experimental phase of its “Controlled Cannabis Supply Chain Experiment” on April 7, 2025, becoming the first country in Europe to implement a regulated framework for the commercial cultivation and retail sale of adult-use cannabis.

Category: Cannabis Markets

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